G Irwin

“We were spending money trying to reach everyone and not getting the results we needed. George helped us get clear on who we were actually trying to reach and how to position ourselves in front of them. Our qualified leads went up and our wasted ad spend went down — which is exactly the outcome we were hoping for. If you're struggling to get in front of the right people, he's worth talking to.”

Hey G — really enjoyed working through the visibility and targeting challenges with you and the Boss Marketing team. Getting to that clearer picture of who you're actually trying to reach — and watching the qualified leads follow — was a genuinely satisfying project to be part of. I'm building out some testimonials for my work and thought of you. I went ahead and drafted something in your voice to make it as easy as possible — you can find it below. Feel free to approve it as-is, send back any edits, or just let me know if you'd rather pass. No pressure either way. If you want to tweak the wording, the tone, or swap in a specific detail that feels more accurate to your experience, just reply with the changes and I'll clean it up. Thanks again for trusting me with the work — it made a real difference to see it land the way it did.

You helped us figure out what we needed to do to increase the visibility of our company to the right people, saving us ad spend and increasing our qualified leads.