G Irwin

“We were spending money trying to reach everyone and actually reaching no one. George helped us get clear on who we were really talking to and why they should care — and once we had that clarity, everything got sharper. Our ad spend went down and our qualified leads went up. It's the kind of thing that sounds simple in hindsight, but we couldn't see it until he helped us find it.”

Hey G — it was genuinely great working with you and the team on this. Watching things click into focus once we nailed the positioning was one of those moments I really enjoy — and the results you've seen since make it even more satisfying to look back on. I'm in the process of putting together a few testimonials from recent clients, and you came to mind immediately. The work we did together is a strong example of what I help people with, and a few words from you would mean a lot. To make it easy, I went ahead and drafted something in your voice based on the project. You can approve it as-is, send it back with any edits you'd like, or just let me know if you'd rather pass — no pressure either way. Here's what I drafted: "We were spending money trying to reach everyone and actually reaching no one. George helped us get clear on who we were really talking to and why they should care — and once we had that clarity, everything got sharper. Our ad spend went down and our qualified leads went up. It's the kind of thing that sounds simple in hindsight, but we couldn't see it until he helped us find it." Thanks for even considering it — and either way, glad we got to do this work together.

You helped us figure out what we needed to do to increase the visibility of our company to the right people, saving us ad spend and increasing our qualified leads.